Hiring Humans

Are AI and Automation Destroying Company Culture or Saving it?

In the rapidly evolving landscape of modern recruitment, where algorithms and automation have taken center stage, one fundamental truth remains:

Hiring is a deeply human endeavor.

Step into the world of talent acquisition advocate Craig Fisher, as he navigates the delicate balance between the cutting edge and the classic—Fisher unveils the art and science of attracting, converting, and retaining top talent.

New hardcover edition now available too!

Free Chapter 1 Download

Praise for Hiring Humans

Few people on this planet have the depth and breadth of experience across all facets of hiring as Craig Fisher. Hiring Humans is both inspirational and actionable, and will leave readers with a wealth of ideas to help them hire successfully in the new world of work.

Lars Schmidt, Founder Amplify Talent Tweet

People want to work with people. This is an easy read and great foundation for anyone in talent acquisition, employer branding or HR that wants tools and ideas on how to recruit better. I recommend checking it out!

Rachel Kennedy, Chief Light Keeper at Southern Lighthouse Tweet

This is a must read for all TA professionals, and especially for those that are truly interested in improving TA performance. This book isn't a tool, it's a weapon in the TA arsenal! I highly recommend you add this to your library today!

Jim D'Amico, Director Shoreside Talent Acquisition, Holland America Group Tweet

His extensive experience and skill are evident in Hiring Humans as he hits bullseye on all the targets that keeps job seekers and recruiting professionals up at night. Great advice, a quick read and a must for every library.

Gerry Crispin, Principal & Co-FounderPrincipal & Co-Founder CareerXroads Tweet

Despite Craig's marquee-studded career, he approaches hiring humans (the book and the concept) with incredible thoughtfulness and practicality. It's a quick and easy read and perfect for taking notes in!

Maren Hogan, CEO of Red Branch Media Tweet

Amazing book for Talent Acquisition Leaders! Craig understands what it takes to get your recruiting function to world-class. It’s an enjoyable read that will leave you full of ideas!

Tim Sackett, President HRU Technical Resources Tweet

About Craig Fisher

Craig Fisher is a renowned talent-attraction specialist, speaker, and consultant with over twenty-five years of experience in the industry. With a passion for thinking outside the box, he has earned a reputation as one of the most innovative thinkers in the field.


He led talent consulting and marketing for the largest US staffing firm, Allegis Group, and he’s led corporate talent-acquisition brand marketing at the Fortune 500 level.


Today Craig is a sought-after speaker and consultant who’s been featured in publications like Forbes, The Economist, and NPR. His expertise in HR technology and innovative approach to talent attraction have helped countless companies find and hire the best candidates for their needs.

What you'll learn

  1. Know Thyself: Have you audited your candidate experience for improvements? How can refining it boost conversions and save resources?
  2. Know Your Audience: Do you understand your potential candidates' diverse personas? How is your messaging resonating with their values?
  3. EVP: What unique benefits and culture sets your organization apart? Is your EVP compelling to potential candidates?
  4. Messaging and Channels: Which channels best reach your audience? How tailored is your messaging for each channel?
  5. Content Strategy: Is your content aligned with your messaging and channels? Are you using the 5:1 give-to-ask ratio effectively?
  6. Online Presence: How engaging is your online presence? Are you showcasing your employer brand to attract your target audience?
  7. Employee Advocacy: Are employees empowered to be brand ambassadors? Are they sharing positive stories about your organization?
  8. Engage with Candidates: Are candidates having a positive journey with you? Are you living up to your employer brand promises?
  9. Job Descriptions: Are your job descriptions unbiased and effective? Do they truly represent the role and culture?
  10. Measure and Optimize: Are you tracking your recruitment marketing success? How are analytics refining your approach?
  11. Tools and Hacks: Could you benefit from some smart shortcuts?